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23 February 2010

Affiliate Programs Multiply Your Sales

What could be better than your personal sales goals for a given month or year? How about doubling, tripling or even more of you sales goal for the month? This is exactly what affiliates can do for you. The amount of growth potential through affiliates is unlimited, and the more affiliates you have the more money you can do, after all, if Sam Walton tried to run every Wal-Mart store, he obviously would not have been very successful. You must realize that for maximum growth you can not do it alone. Think of the success of companies such as Avon or Home Interiors. Their success is based on two things, a great product and excellent affiliate programs.

To attract affiliates to your business, you should make it worth their time. Offer a percentage of sales, is not an attractive offer, the higher the commission that you are able to offer your affiliates the more affiliates will be tempted to join your team. You should also provide your affiliates with the tools they will need to market your product as banner ads, articles or other things that will help them to better market the product. You should provide affiliates with updated product information through newsletters, new campaigns and other things that motivate and inform partners.

You can choose to run your affiliate program in a couple of different ways, both beneficial for your business. A one-tier affiliate program allows you to generally offer a larger commission and pays for a plane. The affiliate will receive a predetermined amount for each sale. Using a two-tier affiliate program, affiliate is paid at two different levels. This is done by allowing the affiliates to recruit others to sell under them. In this situation, would the top level affiliate get a slightly larger commission than the recruit or second level affiliate. For example, if the top level seller makes 20% of sales, so she / he will make 15% giving the second level affiliate the 5%.

Setting up an affiliate program can also be done in two different ways. One way is to do it yourself through an affiliate tracking software. This software gives you a way to track affiliate sales as well as an opportunity for affiliates to check their progress. The downside of this option is that you are responsible for making payments. You can also choose to hire an affiliate tracking company to do all the work for you. These companies will allow the use of credit cards and completely run the affiliate program from billing customers, paying affiliates, and also pay you. This is a great opportunity for the busy business owner or the beginning business owner and it is affordable as most affiliate tracking companies charge a small fee once. However you choose to run your affiliate program is sure to increase profits for your business.

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