The Nano fever is beginning to spread across the country with dealers besieged by calls from prospective customers.
Even the Hindi film industry appears to have been smitten by the people’s car.
“A film star’s secretary told us that her boss wanted a Nano for her private use,” a Mumbai-based dealer said.
Nano effect
likely to be felt across user segments
Tata Motors will launch the car on March 23 and select dealerships will get one each for display in their showrooms across the country.
“The Nano is on its way here from the Pantnagar plant in Uttarakhand. We will have it displayed on the launch date,” he added.
First Nano to be rolled out by 2010
The company has 470 passenger car sales touch points and the Nano is expected to be on display in at least 150 showrooms.
“Every manufacturer would like to display a model at the dealership on the launch day which is common practice. We hope Tata Motors will give us the go-ahead to do so,” dealers said.
Application forms for booking will be available at Tata Group-owned retail electronic goods chain, Croma Stores and apparel chain Westside, apart from SBI branches.
Get ready to book your Tata Nano
“Customers will have to make known their choice of dealer. We would like to get as many bookings as possible so that the company will, in turn, allot more cars to us,” a dealer quipped.
Tata Motors has asked dealers to create a separate sales team for Nano.
More India business stories
“We have recruited a few newcomers and also put some existing staff in the sales team. For each dealership there will be a manager, along with three sales executives, catering to Nano sales,” said another dealer.
Even while the car has been targeted at the middle and lower middle-class categories, current indications are that its appeal could spread across all customer segments.
source : www.sify.com/finance/fullstory.php?id=14871681&?vsv=TopHP1
Even the Hindi film industry appears to have been smitten by the people’s car.
“A film star’s secretary told us that her boss wanted a Nano for her private use,” a Mumbai-based dealer said.
Nano effect
likely to be felt across user segmentsTata Motors will launch the car on March 23 and select dealerships will get one each for display in their showrooms across the country.
“The Nano is on its way here from the Pantnagar plant in Uttarakhand. We will have it displayed on the launch date,” he added.
First Nano to be rolled out by 2010
The company has 470 passenger car sales touch points and the Nano is expected to be on display in at least 150 showrooms.
“Every manufacturer would like to display a model at the dealership on the launch day which is common practice. We hope Tata Motors will give us the go-ahead to do so,” dealers said.
Application forms for booking will be available at Tata Group-owned retail electronic goods chain, Croma Stores and apparel chain Westside, apart from SBI branches.
Get ready to book your Tata Nano
“Customers will have to make known their choice of dealer. We would like to get as many bookings as possible so that the company will, in turn, allot more cars to us,” a dealer quipped.
Tata Motors has asked dealers to create a separate sales team for Nano.
More India business stories
“We have recruited a few newcomers and also put some existing staff in the sales team. For each dealership there will be a manager, along with three sales executives, catering to Nano sales,” said another dealer.
Even while the car has been targeted at the middle and lower middle-class categories, current indications are that its appeal could spread across all customer segments.
source : www.sify.com/finance/fullstory.php?id=14871681&?vsv=TopHP1
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