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12 May 2009

The Business Growth Project in China

A FAMILY business is sweeping into China and has revealed further plans to grow its North East base.Cottam Brush, which marked its 150th anniversary last year, has appointed Beijing Pipeline Science & Technology as its sales agent to target the burgeoning Chinese oil and gas industry.Managing director Ben Cottam started looking seriously at China late last year and has made a number of trips across to assess the market, with help from the Government’s UK Trade & Investment.Mr Cottam said: “We’re specifically looking at the oil and gas industry, in particular the pipeline maintenance market.“I thought we haven’t really got a lot to lose and we got a very positive reaction to the business and our products. We are now at the stage of turning that good intent into sales orders, we’re pretty excited by it.“The North American market is probably the biggest for us but we are now looking at China as getting pretty close.”Cottam Brush is already an experienced exporter but worked with UKTI to get to grips with the Chinese market.
Dr Zhengming Yang, UKTI's China business development manager, said: “Cottam Brush Ltd has developed and changed over its lifetime as it has continually adapted to changing markets and the demands of its customers.” The company, which makes brushes used for everything from cleaning to painting to high-tech and pipeline brushes, already exports to the US and Dubai.But it is also looking to expand the business at its Hebburn base by introducing separate business units to provide customers with specialist help and advice.Mr Cottam said: “The big thing for us this year is the business growth project – the gist of it is to completely review our business.
“We are looking to put a new business plan together and are possibly looking at splitting the business up [into units]. We operate in so many diverse markets, but we feel if we focus on specific markets we could become experts.” He said that Cottam Brush would seek to boost its expertise in areas such as painting and decorating - and if successful, the plan could result in a major expansion of the business.The company, now in its sixth generation of family ownership, has taken on three additional staff this year and believes there are signs that downturn is bottoming out.

Source : http://www.nebusiness.co.uk/business-news/latest-business-news/2009/05/12/business-sets-sail-for-china-51140-23597085/

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