Starting a Successful Restaurant

Statistics on restaurant failures paint a very gloomy picture, and they should. More than 60% of new restaurants will not see their three-day and even less will be five years.

Running a restaurant is much more ambitious than most people ever see in their dreams. But over the years we have noticed that some elements that almost any restaurant around their fifth birthday and passed. These strategies work.

Here is a list to help you buy or run a better restaurant;

1) You need a business plan. It may be a page or a thousand pages, but it has to offer clear guidelines for your concept. The two main components of your plan is a cash flow projection and a marketing plan.

2) Your restaurant marketing should include the three elements of marketing standards;

Communicate your message to your customer / prospect.

Selling your product to the guest / prospect.

Delivery of the product and meet customer expectations.

Most restaurant owners think marketing is advertising. This is not the case.

3) You must have the financial resources to survive. There are many sad stories out there about the very good restaurants that just ran out of money - although they were profitable! If you do not understand how this could happen, you can better learn about the restaurant's cash flow really fast.

4) You understand your customers and what they expect. The simplest example is the person who is a sushi restaurant opened in Leon, West Virginia. Not a very good idea! You can say one thousand ways, but the banal phrase "location, location, location" says it all yet.

If you think you are the central elements of the above bypass by buying an existing restaurant or franchise, they have almost the same error. There are no guarantees.

Another key to success is commitment from the owner / manager to learn to read and master strategies, sales of existing customers and continually develop new ones. Knowledge and a passion for experimenting with all aspects of customer experience.

One of the most common fallacies New restaurant owners, the idea that if you earn "good" food, everything you need. It is a fact some restaurants serve bad food. Many of the wrong food to the wrong demographic. Research your potential space for a customer profile prior to corporate jet activity will support your concept. Convenience and short commute to affect customers' willingness to return.

Much more information on these topics is available on a new site called Restaurant in weeds. The place has a restaurant owners to give advice to other restaurant managers and owners. Another good site is the blog with a name on a waiting list. Good ideas from a wide range of know-able rigid successful entrepreneurs can sink in your quest to survive in perhaps the most difficult thing in the world!