Keys to Sony Playstation 1 and 2 success

Sony Playstation 1 & 2 sold over 214 million units. Whew that is mind hallucinations! Ever wondered how Sony managed to reach this level of success? Success is about technological superiority, branding, costing, and popularity. Sony has over the years established and maintained a worldwide credibility. In the gaming world, Sony has achieved and maintained a strong presence. It addressed at all the four Ps: Product, Price, Promotion, and location.

Market watchers who have kept their finger on the pulse of the gaming console market feel that Sony Playstation will maintain its lead as:

1. Conglomerate has created an indelible "brand" recognition. In the 80s and 90s the No1 slot held by Nintendo, gaming is today synonymous with the Sony PlayStation. Although the launch of Xbox 360 has not moved Sony Playstation from its popularity and market leadership. PlayStation 1 & 2 has created a loyalty in gamers and PS3 will benefit from this permanent presence. Creating and maintaining a strong brand presence only ensured that a large number of customers will stick with the brand they know, trust and love.

2. Sony has created a product that meets a need. Sony Playstation games meet all needs. Its user-friendly, exciting, affordable, and innovative. Sony has pulled out all the stops in creating the Playstations 1, 2, & 3 The company employs developers who understand the needs and the very pulse of the world gamers. Play in the Sony range is popular and has long-term use. The games are selected to meet the eastern and western Gaming needs. The aim of Sony was to be "king" of multimedia entertainment and so that the game consoles were on the whole with great sound, online connectivity, and realism. The PlayStation was the game machine that took bets from the framework of the room to different corners of the world via the Internet. What is more PlayStation is designed to play DVDs and music also.

3. Sony has ensured that the PlayStation is known names such as price fixing consoles competitively and create an aggressive advertising foray. Clever positioning of the PlayStation to have and dream of the ad campaigns have played a crucial role in increasing sales. Its success lay in the creation of a brand cachet.

4. According to industry leaders, was the crux of Sony finding the right balance between image, marketing and branding. The proposed third-party publisher talents and gained access-all-areas support and royalties. It is also used a technique of stealth positioning spreading stereotypes about PlayStation and promote the acceptance of the value of the products.

Sony PlayStation has mapped a success story that is moving from strength to strength, and what is impressive is that SPS2 and SPS3 is backward compatible with previous PlayStation. This means that players can continue to enjoy favorites on older PlayStation thus creating a continuity.

According to Sony's CEO, "the future of the company is in the creation of master products which are runaway hits that translate into profits, and helps to maintain the No. 1 position for the company."