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24 February 2010

The Past, Present, and Future of Affiliate Marketing

The good old days

Remember the good old days? To buy a domain, set up your website (with a few swear words here and there), and place some banner ads (while crossing your fingers for the best banner ad click-through results). This all worked great - for a while until people managed to avoid our banner ads like the plague. Life got more complex. What were us internet marketers to do? We had to become more aware. Fortunately for us, the affiliate model was introduced.

Ah, the affiliate marketing model. It never hurts to get a little help from your friends, right? Affiliate marketing network offers many advantages for businesses. In short: it is a booming business with dollar signs all around. Sure, affiliate marketing can be a profitable business, but it can also be very aggravating, time consuming, and antisocial. So here's the big question: Why the heck do we keep putting ourselves through all this pain? Answer, but apparently complex, is quite simple: easy money.

The Good, the Bad and the Ugly

The average person thinks of affiliate marketing as a "get rich quick" scheme for nerds and geeks. Indeed, it is the farthest thing from the truth. Today, you are just as likely to find a High School dropout behind an affiliate marketing function that you have to find a computer science major.

Despite the revenue benefits are many successful affiliate managers tired of transparent subsidiaries. After all, there are a lot of tricks out there. You have to be on the lookout for the 'Good, the Bad and the Ugly. "That's right people, if you're the good guy, beware of the vicious and cruel subsidiaries. They are out there right now placing infectious adware on a unsuspecting consumer's computer.

As a marketer, it is your responsibility to check your affiliates using adware. Do not turn your head and look the other way. It's our consumers who may receive unwanted and / or destructive ads. Can you blame them for being angry at the merchants who (perhaps inadvertently) funds adware infections? Of course not. Destructive ads should not even be considered as a marketing strategy. It is completely unethical.

The New Guy

In a nutshell, affiliate marketing a good starting point. If you experience success - running with the ball. Explore additional performance compensation structures. But before you even consider jumping into the game, you should ask yourself the following questions (to avoid business pitfalls):

1). Affiliate marketing will help you achieve all your business goals?

2). Will affiliate marketing has advantages over other forms of online marketing?

3). Do you have time and commitment to run a developing affiliate operation (which will require time to flourish and succeed?

4). How flexible is your budget for affiliate marketing?

Here is some background information about the "new guy": Time and commitment are crucial to your success. While running a network of subsidiaries do not require a university education, it requires your attention to detail. Maybe that's why traders find outsourced offering a very attractive solution. Moreover, the new guy is ready:

Not everyone will make five figures a month with affiliate marketing. There are a lot of marketers out there. You're the new guy, remember? Find some successful companies that use affiliate marketing. Research them. What have they done to become such a success? You can copy this level?

You're not going to make any money to eat chips in front of the television. If it was so easy, we had to do that instead of writing this article on affiliate marketing. Be prepared to spend a lot of time for your business and affiliate relationships.

Do not take blind referrals from anyone! You'll discover the best affiliate opportunities through your own research.

The Future

In just the past few years, affiliate marketing has become a very powerful force in ecommerce. Every day, thousands if not millions, of merchants rely on affiliate marketing to drive their business. But affiliate marketing is all just a big hype? What happened to customer service? What strange times we live in when the value of the company is no longer located on the customer, but the relationship with whom the relationship easily.

It just goes to prove that affiliate marketing is only as good as the people who run it. Remember that there are ways to get your affiliate program noticed, just make sure that you get noticed for the right reasons.

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