Pages

13 February 2010

Get The Fundamentals Right

To succeed in business online, or off-line world, requires an understanding of the fundamentals of business and use them to your advantage.

Believe in your product or service

Firstly, you must believe in your product or service. If you do not believe in it, you will have a very hard time selling your product or service to other people. You also need to have confidence in your ability to secure and promote your product or service. An old proverb sums this best by stating: "Everything is possible to he who believes."

Aptitude for Business

Secondly, you must have a capability to the company. You'll also need the motivation to acquire at least basic skills and experience before you start your business. If you have set yourself up as a web designer, but have no qualifications or training in this area, you will almost certainly fail. But if you are employed as a bookkeeper, and you enjoy the job and then create your own bookkeeping service would be a sensible choice with a greater chance of success.

Be responsible

Thirdly, you must be accountable to your customers. This is achieved by only making commitments you can keep, and by failing to participate in deceptive or unfair advertising. If you want to build long-term success of your business, then you need to develop long-term satisfied customers. When their needs are met, customers are at their happiest.

The goal of high quality

The next principle is that you must have a high quality product or service. This will be your best advertisement. Inferior quality products usually generate poor customer satisfaction. An unhappy customer can be very dangerous for your business. Usually, they tell an average of about fourteen other people who will be reluctant to buy your product or service based on the experience that a dissatisfied person. Therefore, always aim for a top quality product or service.

Make a profit

But it is not enough to have a top quality product or service. You must also have a product or a service that will generate sufficient revenues to cover all your expenses and give you a satisfactory wage. A friend of mine once said that the company is only about two things: to satisfy customers and earn a profit. A simple statement but very true.

Sufficient initial capital

You must also have access to sufficient liquidity to create and run your business, and sufficient income to cover your personal expenses during the initial phase. One major problem with many homes and small businesses is that they do not have enough money to ensure their success. There's nothing more disheartening than to have a great idea to get it started on a shoestring, which is unable to expand due to lack of cash and see a competitor come and steal your market.

Start Small

Another fundamental principle of home business success is that you can start small. This will allow you to minimize your overheads until you are sure of your success in the marketplace. For many of you, this would mean beginning part time while maintaining your full time income. When you can expand your business into a full-time venture. This is a great way to minimize the risk of failure.

Be well organized

Successful companies are well-organized. They have a system to keep track of expenses and earnings. This level of organization in your company will help ensure that you provide your customers or clients with a top quality product or service. It will also ensure that you have enough information to maximize your profitability and to meet your legal requirements for registration.

Be Prepared

Preparation is another important ingredient in your business success. This preparation will include knowledge of the rules and laws that affect small and home business. Armed with this knowledge, you should not have any unpleasant surprises from unintentional violations of the law.

Have a Business Plan

Finally, successful companies developed a comprehensive business plan. This is their roadmap to success. It tells them where they are going and how they will get there.

Conclusion

It has been said that genius is one percent inspiration and ninety-nine percent perspiration. The same can be said of the company's success. Without having the core in place, a good business idea will usually fail. Set yourself up for success by considering each point in this article.

No comments: