Eat’n Park Hospitality Group may bill itself as “the place for smiles,” but it’s also a hot bed for softball. Th
e family-style restaurant chain has had a league of its own for more than 25 years. It consists of 37 teams in six divisions that cover employees of 49 restaurants from western Pennsylvania into eastern Ohio and northern West Virginia. There’s also a corporate team. “We use it as a retention tool, and we love the way people can get to know others they normally wouldn’t meet,” said Adam Golomb, Eat’n Park marketing director. Teams create their own uniforms, usually T-shirts. The season, which includes 220 games, runs April through June, with playoffs in July and August. Softball teams can help a company market itself to the outside world in a couple ways. Wearing the company name and logo on shirts and caps turns every player into a walking — or in the case of catchers, crouching — billboard. Anyone watching from the stands or passing the ballpark gets an eyeful. If the opposition is another company, it creates the potential for connections that could lead to new business.
For further details visit at : www.bizjournals.com/pittsburgh/stories/2009/06/08/smallb3.html?b=1244433600^1840434
e family-style restaurant chain has had a league of its own for more than 25 years. It consists of 37 teams in six divisions that cover employees of 49 restaurants from western Pennsylvania into eastern Ohio and northern West Virginia. There’s also a corporate team. “We use it as a retention tool, and we love the way people can get to know others they normally wouldn’t meet,” said Adam Golomb, Eat’n Park marketing director. Teams create their own uniforms, usually T-shirts. The season, which includes 220 games, runs April through June, with playoffs in July and August. Softball teams can help a company market itself to the outside world in a couple ways. Wearing the company name and logo on shirts and caps turns every player into a walking — or in the case of catchers, crouching — billboard. Anyone watching from the stands or passing the ballpark gets an eyeful. If the opposition is another company, it creates the potential for connections that could lead to new business.For further details visit at : www.bizjournals.com/pittsburgh/stories/2009/06/08/smallb3.html?b=1244433600^1840434
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