In this webcast, the audience will learn how to combine human insights with conversion-based bid management for improved performance. Alissa Ruehl will cover the qualitative side of PPC campaign optimization. She'll talk about how to organize a PPC campaign for success and simplicity; ho
w to weed out irrelevant traffic; how to get the right people to click on ads; and how to create good landing pages. Alissa Ruehl is Manager of Website Effectiveness Consulting at Apogee Search. She is also the Paid Search Editor for SEMJ.org, and is a frequent speaker on webcasts and at search industry conferences. About Search Marketing Now and Third Door Media: Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.
w to weed out irrelevant traffic; how to get the right people to click on ads; and how to create good landing pages. Alissa Ruehl is Manager of Website Effectiveness Consulting at Apogee Search. She is also the Paid Search Editor for SEMJ.org, and is a frequent speaker on webcasts and at search industry conferences. About Search Marketing Now and Third Door Media: Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.For further details visit as: http://www.prweb.com/releases/PPC/Campaign_Optimization/prweb2799024.htm
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