"The interesting thing about the beer business is it tends to be more stable in tough economic times than I think you see in many other industries," especially compared to the automotive industry, Mr. Perkins said in an interview Thursday. "What’s beautiful about beer is it is part of p
eople’s lives in Canada. It is a great culture. People tend to stick with the product. They watch their dollars a little bit, obviously, through the tougher times, but they are still out there with beer, and that’s great." Mr. Perkins, 55, took over the Molson Coors Canada top job in June after holding the dual role of president of Molson USA and president of market development for Molson Inc. in North America. Molson Coors has about 41 per cent of the market share in Canada and Mr. Perkins likes how the company performs in Atlantic Canada. "Our best momentum, by a long shot, is right here in Atlantic Canada. That’s the poster child for our business around the world," he said, pointing to the fact that the company’s business has doubled here in the past five years. "That’s incredible, by anybody’s standard."The local success is twofold, he said. Mr. Perkins points to a "great portfolio of brands" and "the way the team takes it to market here with that grassroots approach." The brands include Molson Canadian, Coors Light, the company’s best-selling brand, and other choices, as well as partner brands, such as Corona, Heineken and Foster’s. Strat Kane, vice-president of market development for the Atlantic region, said having a large variety of beers has helped boost sales.
For further details visit as : http://thechronicleherald.ca/Business/1138591.html
eople’s lives in Canada. It is a great culture. People tend to stick with the product. They watch their dollars a little bit, obviously, through the tougher times, but they are still out there with beer, and that’s great." Mr. Perkins, 55, took over the Molson Coors Canada top job in June after holding the dual role of president of Molson USA and president of market development for Molson Inc. in North America. Molson Coors has about 41 per cent of the market share in Canada and Mr. Perkins likes how the company performs in Atlantic Canada. "Our best momentum, by a long shot, is right here in Atlantic Canada. That’s the poster child for our business around the world," he said, pointing to the fact that the company’s business has doubled here in the past five years. "That’s incredible, by anybody’s standard."The local success is twofold, he said. Mr. Perkins points to a "great portfolio of brands" and "the way the team takes it to market here with that grassroots approach." The brands include Molson Canadian, Coors Light, the company’s best-selling brand, and other choices, as well as partner brands, such as Corona, Heineken and Foster’s. Strat Kane, vice-president of market development for the Atlantic region, said having a large variety of beers has helped boost sales.For further details visit as : http://thechronicleherald.ca/Business/1138591.html
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