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25 August 2009

The nation's average age of alcohol initiation had dropped

THE Australian Hotels Association (AHA) has welcomed the launch of a new ad campaign which will urge teens to put off when they start drinking alcohol. AHA national chief executive officer Bill Healey said the campaign was another "important step" in driving a necessary cultural shift in Australia's drinking habits. Drinkwise Australia launched its new campaign today which seeks help from parents in reversing the trend of teenagers starting to drink at a younger age. "There has been much research, debate and discussion about Australia's drinking culture and conflicting views as to the nature, extent and cause of the problem and the best way to address it," Mr Healey said in a statement. "However, one constant has been the recognition that the earlier a young person begins drinking, the more chance they have of being exposed to harm." Research shows over the past 50 years, the nation's average age of alcohol initiation had dropped from 19 to 15.5 years. Mr Healey emphasised that "far too many people - including young people - are drinking to get drunk and this must change". The AHA also said there was no "silver bullet" to reduce the inappropriate consumption of alcohol and the anti-social behaviour and community concern it caused.



For further details visit as : http://www.news.com.au/story/0,27574,25973542-29277,00.html

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