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18 August 2009

Media Business Networking

When Atlanta native Mark Lusher moved to Colorado two years ago to start a new business, he arrived with a clean slate and no contacts. Lusher moved to Longmont and immediately joined the Longmont Area Chamber of Commerce to develop partnerships, but said he found the parameters of the conventional business-to-business networking style too structured to allow for a new local company to burgeon. "I went to a couple Leads Group and I found them over-structured," he said. "They were pretty routine and you don't really get to know anyone." So Lusher turned to cyberspace. By employing the Web, Lusher said he built the quantity and strength of his business partnerships and was able to launch his new business: Omnidant a full service Web-solutions studio, providing consulting, hosting and Web site development. Lusher has since become a self-described expert in social media. He organizes three Meetup.com groups, he blogs, he files Twitter updates and he regularly updates his LinkedIn and Facebook profiles. "The age of the business card is over," said Lusher, who now reports having 400 business partners. In today's market, a more comprehensive, multi-faceted approach for business networking has emerged -- one that actuates both online and offline tools, according to business experts. And some say, the transformation has been propelled by the recent economic crisis as people seek cheap alternatives to traditional networking practices.

For further details visit as : http://www.dailycamera.com/news/2009/aug/17/boulder-social-media-business-networking/

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